Wrigley UK marketing director departs role

Toby Baker, UK marketing director at The Wrigley Company, has left the confectionery brand without a job to go to.

Wrigley: Toby Baker has left his role as marketing director
Wrigley: Toby Baker has left his role as marketing director

Wrigley confirmed that Baker had departed at the end of  last year and that a replacement is being sought.

Baker was promoted to the top UK marketing role at Wrigley in 2005, with re-sponsibility for repositioning the Extra brand, including a £5m overhaul of the promotional strategy for the range.

He joined Wrigley as marketing manager in 2001 and also spent some time as brand manager for Extra.