Wrigley's Extra Gum "For when it's time" by Energy BBDO

Wrigley's Extra Gum is launching a ballsy TV ad that celebrates the upcoming end of coronavirus restrictions with the UK's vaccination programme only at its halfway point.

The ad begins as social distancing measures are finally removed and people can "see people again". Slowly, people step away from their pizza box-covered flats and step out into the world once more, where they engage in a series of sentimental and overtly sexual behaviour that one can only dream about for now. 

It was created by Colin O’Toole and Hansel Quintela, and directed by Nick Ball through MJZ. 

Wrigley is unusual in having struck such a triumphant tone, with perhaps only B&Q's optimistic Easter spot "We will grow again" coming close. 

Credits

Brand
Creative agency
Co-chief creative officers
SVP, executive creative director
SVP, creative directors
Creative directors
SVP, head of design
3D motion designer
CEO Energy BBDO
EVP, managing director
VP, account director
Account supervisor
Account executive
VP global strategy director
EVP, head of integrated production
Producer
SVP, director of integrated business affairs
Senior business manager
VP group talent manager
SVP executive director of music
Music business coordinator
Global deployment director
Global deployment manager
Project manager
Production company
MJZ
Director
President/executive producer
Executive producer
Producer
Production designer
Wardrobe stylist
First assistant director
Chile production service
Post production
Editor
Assistant editor
Head of production
Executive producer
US managing director
Colour
Colourist
Assistant
Executive producer
Producer
Coordinator
Machine sound
Audio engineer
Assisstant audio engineer
Producer
Producer
VFX/finish

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