Wrigley's reviews European media planning and buying

Wrigley's is reviewing its £12.7 million media planning and buying across Europe.

Initially the review, which is being conducted on a market-by-market basis, will only involve roster agencies.

Wrigley's is currently conducting an audit of MediaCom, which has held its UK media account for the past four years. It is expected to invite other agencies to compete for the business later in the process.

However, Wrigley's would not confirm if the review would affect the UK market.

Gharry Eccles, the managing director, UK and Republic of Ireland, of The Wrigley Company, said: "We have a very successful relationship with our media buying and planning agency, MediaCom. Over the past four years, MediaCom has consistently provided a great service and, as such, there is no pitch taking place."

News of the European review comes four months after Wrigley's reviewed its £85 million media planning and buying in the US. It was awarded to MindShare after a pitch against Wrigley's roster shops MediaCom and OMD.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus