The ads, which were written and art directed by WTCS's executive creative directors, Dave Trott and Gordon Smith respectively, introduce a ska version of Rule Britannia as the musical theme for the campaign.
"The fresh, original style of animation and the ska version of Rule Britannia will make this a real show stopper,
The first of the two ads uses the tale of the three little pigs to illustrate Britannia's offer of loans for home improvements. The second uses a range of animals discovering new homes to mark Britannia mortgages' presence in the Best Buy tables.
The campaign will be extended to print and posters as well as interactive TV and online. Last month, Britannia allocated £1 million of its annual budget to online activity. Media planning and buying for the campaign is by Manning Gottlieb OMD.
"I am delighted that we have been able to combine a really innovative consumer proposition with a new and innovative piece of advertising," Britannia's marketing director, Alan Long, said.
The ads were directed by Steve Harding-Hill for Aardman Animation.