John Shaw, the ex-managing director of Wunderman Cato Johnson who
resigned in January, is to become the vice-chairman of the direct
marketing agency, Brann.
Shaw quietly joined Brann at the beginning of the week, having left WCJ
after a dispute over the running of the agency with its European boss,
Helmut Matthies (Campaign, 16 January).
Since his departure, Shaw has been weighing up offers from other
agencies, including above-the-line operations. The position at Brann was
created for Shaw and has an international focus.
’I am very impressed with what Brann has to offer,’ Shaw said. ’Most
agencies can pull off the full-service act, but Brann goes one step
Part of his role will be developing relationships with Snyder
Communications - the US marketing services group which bought Brann last
March - and Snyder’s other agencies. These include Blau, which picked up
BT’s customer retention task with Tequila Option One last month.
’Snyder has a very aggressive acquisition plan,’ Shaw explained, ’and my
job is to keep it all together, starting with developing our
relationship with Blau.’
Shaw will be based in Brann’s London branch, working alongside Paul
Kitcatt, the managing director.