Wunderman picks up Ikea loyalty scheme task

Ikea has appointed Wunderman, the WPP digital shop, to handle the global CRM work for its loyalty initiative on a retained basis.

Wunderman picks up Ikea loyalty scheme task

There was no incumbent on the business and Wunderman picked up the account without a pitch.

The Swedish furniture retailer’s loyalty scheme is called Ikea Family. It gives customers monthly offers in stores, free tea or coffee and how-to guides.

In July, Ikea launched a TV ad, created by Mother, featuring monkeys discovering a kitchen in a jungle and using it as a playground.

Mother won the £8 million account from BMB in 2010. The retailer appointed Vizeum to handle its media planning and buying in the UK in 2009, dropping MediaCom.

In April, Inter Ikea Systems, which owns the Ikea concept and franchises the brand, hired OgilvyOne to work on in-store and online experiences for the brand’s stores around the world.

Ikea did not return Campaign’s request for comment.