Agency and marketing chiefs from Wunderman Thompson, Oliver, Uncommon Creative Studio and ITV are speaking at Campaign’s next breakfast briefing event, "Getting creative: rebooting the ad agency model", in association with Results International.
Speakers include Mel Edwards, global chief executive of Wunderman Thompson; Simon Martin, founder of Oliver and chief executive of parent company Inside Ideas Group; Rufus Radcliffe, group marketing and research director at ITV; and Nils Leonard, co-founder of Uncommon Creative Studio.
The event will examine why ad agencies are undergoing a fundamental shift and look at M&A and restructuring in the agency sector. In addition, there will be a showcase of the best creative work from the Cannes Lions festival.
Edwards has played a major role in the global expansion of Wunderman as a digital agency in recent years and is now leading an enlarged agency, following its merger with sister creative shop J Walter Thompson in January.
Martin is one of the UK’s leading agency entrepreneurs and has pioneered an "on-site" model, which involves putting Oliver’s staff inside clients’ offices to offer work that is "better, faster, cheaper". He sold a majority stake in Inside Ideas Group to You & Mr Jones in January.
Radcliffe is leading ITV's marketing for a new strategy, "More than TV", and has increased investment in creativity and marketing to support its brand.
He will talk with Leonard about Uncommon, a new breed of agency, which works for ITV.
Other speakers include Julie Langley, partner at Results International, and Claire Beale, global editor-in-chief of Campaign.
"Getting creative: rebooting the ad agency model" takes place on 2 July at the Regent Street Cinema, London.