WWAV Rapp Collins London is dismantling its system of four creative
directors and has appointed Ian Haworth, Tequila Worldwide's executive
creative director, as the sole creative chief.
Haworth has been appointed to the role of executive director and head of
creative. Two of WWAV's four creative directors, Bob Nash and Andy Todd,
are leaving the agency to make way for Haworth. Nash is a long-standing
WWAV creative while Todd joined the agency earlier this year.
WWAV's other two creative directors, Maria Phillips and Stephen
Broadhurst, are remaining with the agency and will report to Haworth.
Phillips takes the job title of deputy head of creative and Broadhurst,
also known as "slug", becomes the senior creative director/head of
art.
It is a swift return to WWAV for Haworth, who left his role as creative
director just over a year ago to join Tequila. WWAV's reluctance in the
past to appoint a sole creative head was part of his reason to leave but
Adam Coleman, who took over as WWAV's chief executive in the summer,
decided that the agency needed creative leadership.
Coleman said: "What I wanted was a single creative leader to focus the
creative product. I was struck by how many people at the agency still
talked about Ian. He is an immensely inspirational and motivating guy."
