Screwfix Direct, the supplier of trade and DIY products, has
centralised its pounds 8 million media planning and buying account into
WWAV Rapp Collins Media.
The Hammersmith-based agency has been handling Screwfix’s
direct-response television brief for the past 18 months.
From 1 September, the agency will take on radio, press, inserts, door
drops, catalogues and online work.
Mark Taylor, broadcast director, will continue to oversee the television
side of the business. Media director Peter Mitchell will concentrate on
the other media and will oversee a large account team.
The media brief also covers online planning and buying for the client’s
website Screwfix.com. Sister company WWAV Rapp Collins West will execute
the creative for the multi-media campaign.
WWAV Rapp Collins Media - which is run by managing director Mike Colling
- pitched against MediaVest Manchester to land the account.
Screwfix Direct was bought by Kingfisher in 1999, when it recorded a
turnover of pounds 58 million. The company has doubled its turnover
every year for the past four years. Angela Rushforth, Screwfix Direct’s
marketing director, is overseeing the push and will be beefing up her
WWAV Rapp Collins Media is part of the WWAV Rapp Collins direct
marketing group. Aside from Screwfix Direct, it handles planning and
buying for a range of clients including Legal & General Assurance, the
RSPCA, Shelter, Prudential, Capital One Financial Services and Grattan.