His promotion will free Chris Gordon, the chairman and chief executive of the WWAV Rapp Collins Group, to focus on building the Rapp Collins network in Europe.
As part of the restructure Mike Larmer, the other joint managing director, is leaving the agency in April.
Scognamiglio will take on responsibility for the London direct marketing agency, as well as its sister companies. These are: WWAV Rapp Collins Media; Zalpha, the consumer insight specialist; and the list specialist HLB.
He joined WWAV London 13 months ago from WWAV Scotland, where he was also the managing director. He moved south after the departure of Adam Coleman, the former chief executive of the London agency.
Gordon added the role of chief executive of Rapp Collins Europe to his group responsibilities in 2002. In line with this, he has promoted Rapp Collins Europe’s development director, Steve Grout, to chief development officer, with overall responsibility for business development across the UK and Europe.
Matthew Eccles, currently the chief executive of Zalpha, takes on the new role of chief strategy officer for the Omnicom-owned network.
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