WWF has released a stop-motion Christmas ad bringing to light the challenges facing wildlife as a result of mass deforestation.
The spot begins as a jaguar runs away from a bulldozer in a burning forest.
"The world is disappearing and we are the last generation who can save it," a voice says, while a girl steps between the animal and the machine.
More people band together to support the young protagonist, blowing the bulldozer to pieces, and the spot ends with the girl in her room, which is filled with jaguar memorabilia.
It will appear on Channel 4 and on-demand platforms throughout the Christmas season and in cinemas across the UK from 22 November. The work was directed by Noah Harris through Agile Films.