WWF "NFAs: Non-fungible animals" by Publicis Groupe Germany

The World Wide Fund for Nature is promoting its conservation cause through a digital art project by Publicis Groupe Germany.

Using non-fungible token (NFT) technology, WWF is selling virtual reproductions of the artwork of 10 international artists.

Each piece is based on an endangered species, with the quantity of works available limited to the number of the respective species still living in the wild. The sale goes live today (2 November).