The X Factor "2014 promo" by ITV Creative

The X Factor has announced its return with an epic ad by ITV's in-house creative department. It features the judges Cheryl Fernandez-Versini (formerly Cole), Mel B, Simon Cowell and Louis Walsh leading troops of wannabe singers into battle against each other. The work, which launched on 2 August on ITV, was created by Adrian Headley and directed by Howard Greenhalgh.

Credits

Brand
Creative agency
Executive creative director
Head of marketing, entertainment
Creative
Marketing manager
Account manager
Sound design
Director of photography

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