The X Factor leads Saturday night ratings

The gap between 'Strictly Come Dancing' and 'The X Factor' narrowed on Saturday night, but the ITV1 show remained ahead with 12.2 million viewers, according to unofficial overnight figures.

The X Factor: Katie (picture credit: Syco)
The X Factor: Katie (picture credit: Syco)

'Strictly Come Dancing', the BBC’s sparkle-filled celebrity contest, improved on last week's audience of 9.6 million people on BBC One and BBC HD last week.

Screened before 'The X Factor' at 6.25pm - 7.55pm, 'Strictly' this week pulled in 10.4 million viewers, achieving a 43.8% share of viewing.

It was nevertheless outperformed by Simon Cowell's pop extravaganza, which earned an audience of 12.2 million and a 47.1% share across ITV1 and ITV1 HD.

Now well into its live stage elimination rounds, the show's audience has dropped off from last week's 13.6 million.

It was followed by Rod Stewart's appearance on 'Piers Morgan's Life Stories', which managed 5.3 million viewers and a 24.6% share between 9.45pm and 10.45pm.

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content