The X Factor pulls its biggest debut audience

ITV1's talent-spotting show 'The X Factor' drew its biggest opening audience to date when the latest series debuted this Saturday, attracting 12.6 million viewers at its peak on ITV1 and ITV1 HD.

The X Factor: series debut show attracted 12.6 million viewers
The X Factor: series debut show attracted 12.6 million viewers

The 90-minute show, which featured auditions from wannabe singers filmed in London and Glasgow, averaged 11.1 million viewers, accounting for 48% of the total TV-viewing audience.

The show’s ratings success was tempered by discussions on the official 'X Factor' website and on social-networking sites such as Facebook and Twitter about ITV’s use of post-production "autotuning" for contestants the judges favour, to make them sound better than those who are dropped.

Angry internet users described the use of the technology as a "con" and a "cheat".

Last year 'The X Factor' opener drew a peak audience of 11.7 million and an average of 9.9 million.


Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content