X Factor remains popular among women but not a priority

Women remain ready to tune in to the latest series of ITV1's 'The X Factor', while men interviewed in the latest BR video said they were bored, but both sexes agreed they would definitely not be arranging their Saturday night around it.

Most of the males interviewed said they were not keen on tuning in to watch 'The X Factor' for various reasons as it returned for its sixth series on Saturday with 10m tuning in.

One man said it had "lost its thrill", while another said he was "bored with all those kind of amateur shows".

Another described the show as "car crash TV", saying "some people love it and some people don't".

However, the negative comments from men highlighted a stark male-female split.

Most of the women interviewed thought it was "fun" and a "laugh". One interviewee said "I don't think you could ever get bored of ['The X Factor'], and another said "When there is new talent it's fantastic".

However, both genders agreed that they would not be arranging their Saturday night around the programme, saying that "life was too short" to arrange their schedule around television.

Saturday's 'The X Factor' episode did not quite match last series' record first show audience of 10.2m.

This year's series has a new format for the auditions -- contestants perform with a backing track in front of a live audience of hundreds. Previously those auditioning had a private audience with the judges and no backing track.


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now