Xbox "Visit Xbox" by McCann UK

Microsoft Xbox draws inspiration from tourism advertising for a campaign that promotes the ability to explore spectacular environments within its games.

"Visit Xbox" highlights the graphics of Xbox One X Enhanced games, which have been either updated or built specifically to take advantage of the improved Xbox One X console. It includes a 70-second film in the style of a tourist board spot and a website featuring locations shot by in-game photographers. The site is intended to encourage gamers to find a destination they want to visit and buy a trip there – by purchasing the game, rather than booking flights. The work was created and directed by Jim Nilsson and Jacob Bjordal, and produced by Fire Without Smoke.

Credits

Chief creative officers McCann UK and co-presidents, McCann London
Executive creative directors
Senior creatives
Head of strategy
Senior planners
Head of art
Project director
Project manager
Managing partner
Senior account director
Account director
Senior account manager
Account managers
Account executive
EVP and CCO at McCann UK
Chief production officer McCann Wg EMEA, MD Craft EMEA
Executive producer
Head of studio
Print producer
Art buyer
Junior producer
Creative researcher
Production company (Film)
Post production
Production company (OOH)
Creative technologist
Production company (OOH)
Production company (Xbox .com website)

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