Xbox "Visit Xbox" by McCann UK

Microsoft Xbox draws inspiration from tourism advertising for a campaign that promotes the ability to explore spectacular environments within its games.

"Visit Xbox" highlights the graphics of Xbox One X Enhanced games, which have been either updated or built specifically to take advantage of the improved Xbox One X console. It includes a 70-second film in the style of a tourist board spot and a website featuring locations shot by in-game photographers. The site is intended to encourage gamers to find a destination they want to visit and buy a trip there – by purchasing the game, rather than booking flights. The work was created and directed by Jim Nilsson and Jacob Bjordal, and produced by Fire Without Smoke.


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