Y&R boosts training with CD-Rom-based certificate scheme

Young & Rubicam is ramping up its training offering by launching an advertising skills programme called the Virtual ASAS (Advanced Seminar in Advertising Skills), which it claims is the most ambitious ever devised by an agency.

The programme will initially be undertaken by a group of 40 of Y&R's rising stars in 12 countries in the Europe, Middle East and Africa region.

The participants, each nominated by the chief executive of their particular office, represent a cross-section of agency departments. The six-week programme involves 15 hours of intensive study via a CD-Rom, with participants exchanging views with each other via the ASAS website. It replaces a two-week training course previously held annually by Y&R EMEA for 36 of its most promising young staff.

After successful graduation, each participant is awarded a certificate signifying a qualification that will be recognised across the Y&R network.

William Eccleshare, the chairman and chief executive of Y&R Advertising EMEA, said: "Our clients will be the main beneficiary of enhanced service."