Y&R Europe's chief Meerstadt departs for Dutch Railways

Bert Meerstadt, the chief executive of Young & Rubicam Europe, the

Middle East and Africa, has resigned.

Meerstadt will return to the Netherlands to become the chief commercial

officer and a member of the board of Dutch Railways, Nederlandse


Meerstadt, who relinquishes his role in August, will be replaced by

Etienne Boisrond, 49, who joins from his position as the regional

chairman of Y&R in Asia. Before that, Boisrond had been the chief

executive of Y&R France.

During his tenure as chief executive of Y&R EMEA, Meerstadt is credited

with having overseen more than 20 mergers and acquisitions, including

the acquisition of Rainey Kelly Campbell Roalfe and its subsequent

merger with Y&R London.

Meerstadt said: 'Y&R is a great agency network with some of the best

industry talent and clients in the region, and I am extremely proud of

all that we have achieved together over the past few years. It was not

an easy decision to leave, but now that the integration of Y&R into WPP

has been seen through, I feel that the time has come to move back to the


Ed Vick, the chief executive of Y&R Advertising, added: 'The current

strong standing of the Europe, Middle East and Africa region within our

network is testimony to his achievements.'


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