Bert Meerstadt, the chief executive of Young & Rubicam Europe, the
Middle East and Africa, has resigned.
Meerstadt will return to the Netherlands to become the chief commercial
officer and a member of the board of Dutch Railways, Nederlandse
Meerstadt, who relinquishes his role in August, will be replaced by
Etienne Boisrond, 49, who joins from his position as the regional
chairman of Y&R in Asia. Before that, Boisrond had been the chief
executive of Y&R France.
During his tenure as chief executive of Y&R EMEA, Meerstadt is credited
with having overseen more than 20 mergers and acquisitions, including
the acquisition of Rainey Kelly Campbell Roalfe and its subsequent
merger with Y&R London.
Meerstadt said: 'Y&R is a great agency network with some of the best
industry talent and clients in the region, and I am extremely proud of
all that we have achieved together over the past few years. It was not
an easy decision to leave, but now that the integration of Y&R into WPP
has been seen through, I feel that the time has come to move back to the
Ed Vick, the chief executive of Y&R Advertising, added: 'The current
strong standing of the Europe, Middle East and Africa region within our
network is testimony to his achievements.'