Y&R hires two in bid to expand planning offer

Young & Rubicam has poached Dave Downing, the planning director of Publicis Focus, and John Howkins, a group planning director at McCann-Erickson.

Young & Rubicam has poached Dave Downing, the planning director of

Publicis Focus, and John Howkins, a group planning director at

McCann-Erickson.



At the same time, Mike Bentley, a Y&R board account planner since 1995,

has been appointed deputy to Tim Broadbent, the agency’s planning

director.



Broadbent said: ’This is both recognition and reward for the terrific

job Mike has done since he joined us.’ Bentley works across a whole

range of the agency’s clients, but his chief accounts are Quaker and

Scottish Courage.



The Liverpudlian has been at Y&R for three years, following spells at

WCRS, Partners BDDH and Generator.



Bentley commented: ’My appointment fits into the long-term future of the

Y&R planning department. In a day-to-day sense, it will not make too

much difference because we all work very closely together.’



Of the new recruits, Broadbent said: ’John and Dave have the experience

to look at communications issues from a wider business perspective than

just an agency one. Both of them have a puppy-like enthusiasm for great

ideas.’



Downing has been the planning director of Publicis Focus, where the main

clients are Shell, Renault and Whirlpool, for six years.



Previously he was a board planning director at Saatchi & Saatchi.



Howkins became group planning director at McCanns in 1993. He was in

charge of planning on Reckitt & Colman, with global responsibility for

two of its four business divisions including brands such as Harpic and

Daz in the UK. He has worked at DMB&B and Lowe Howard-Spink and

co-founded the Planning Consultancy in 1991.



Y&R claims that the new appointments have been necessitated by an influx

of new business from clients including Ford, which has given the agency

three car launches this year. Y&R has just been appointed by AT&T to

work on its European account, and new projects have also come from

United Airlines and Citibank.



Broadbent, who is a managing partner at Y&R as well as planning

director, joined the agency in the planning director’s role three years

ago. He was poached from WCRS, where he was a board planning director.



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