The agency also won silvers for the Land Rover campaign in the categories for best underground/metro/rail advertising, best 96-sheet poster, best automotive poster and best use of photography.
Yet the gold for best campaign went to Abbott Mead Vickers BBDO for its Guinness work, which also won best alcoholic drinks or tobacco poster and best use of illustration.
The agency’s poster work for The Economist also scooped best 48-sheet poster, best entertainment and media poster and best six-sheet (Citylight) poster. It also won the readers’ award.
TBWA\London won best giant poster and best travel or leisure poster for its “Cometh the hour” ad for Adidas.
Robert Campbell, the creative director of RKCR/Y&R and chairman of the judges, described the winners as “worthy” and said: “Posters present the toughest of all creative challenges. They demand the simplest, purest ideas and thinking.”
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