Young & Rubicam Media Europe has made three senior appointments as
it prepares to relaunch next month as the Media Edge Europe.
James Sykes, a senior planner with Y&R Europe, joins as brand strategy
director. Martin Thomas, managing director of the Y&R subsidiary, Cohn &
Wolfe, becomes a director, with responsibility for managing ’total
communications’ packages for clients.
Lea Gregory, group account director at Y&R Media in Europe, has been
appointed marketing director. Her responsibilities include new business
and development of the company’s brand.
The trio will work from the Media Edge’s European headquaters in
Clients include Colgate-Palmolive, Ericsson and Revlon. Launched
globally last September, the Media Edge is headed by Paul Woolmington,
the former worldwide media director at Ammirati Puris Lintas.
Charles Courtier, the managing director of Y&R Media Europe, who will
have the same role at the Media Edge, said: ’The role of the Media Edge
will be to build bridges between brands and consumers, using all
possible means of communications, not just advertising.’
Martin Ellis has replaced Thomas at Cohn & Wolfe.