Y&R London picks up ad account for Think! initiative

Y&R London has won the first major ad review under the government's new agency roster, picking up the Think! road-safety campaign.

Think!: AMV was the incumbent
Think!: AMV was the incumbent

The Department for Transport brief was previously handled by Abbott Mead Vickers BBDO but the Omnicom agency was dropped from the roster under a revamped framework last year.

Y&R London won the account after a competitive pitch through the Crown Commercial Service that took place earlier this year. The WPP agency also works on the VisitBritain and the Home Office businesses.

Some of the government’s most famous ads are for Think!. The campaign launched in 1979 and was first handled by D’Arcy Masius Benton & Bowles and later Leo Burnett. Leo Burnett created the controversial "One more, Dave" spot in 1995.

AMV took on part of the DfT account in 1995 and made the 2009 spot "Kill your speed", featuring a driver haunted by the child that he killed while speeding. 

The agency also created the branding for Think! before picking up the entire DfT business in 2013. 

AMV continues to handle the DfT’s children’s road-safety activity.

Neither the government nor Y&R London responded to a request for comment.