Y&R and Publicis in talks to secure deal

Young & Rubicam and Publicis were pressing ahead yesterday with talks in New York in spite of reports that Ford had threatened to scupper a proposed alliance.

Young & Rubicam and Publicis were pressing ahead yesterday with

talks in New York in spite of reports that Ford had threatened to

scupper a proposed alliance.



But both agencies were privately acknowledging that Renault and Ford,

long-standing clients of Publicis and Y&R respectively, must both be

kept on board if a pounds 3.5 billion deal to create the world’s fourth

largest network is to succeed.



Sources close to Y&R say Ford would be able to veto any agreement while

Publicis executives concede that Renault’s failure to support it would

be a ’showstopper’.



However, both parties are encouraged by the more relaxed attitude to

conflict issues by global advertisers such as Procter & Gamble and the

ability of agency groups such as Omnicom to juggle clashing accounts

including Nissan and Volkswagen.



Ford has already set a precedent at Y&R by allowing the network to

handle the Mitsubishi business in Australia.



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