Y&R reshuffles the Media Edge’s management line-up

Young & Rubicam has overhauled its global media network, the Media Edge, in a move that sees the network’s president, Paul Woolmington, become vice-chairman and chief strategic officer.

Young & Rubicam has overhauled its global media network, the Media

Edge, in a move that sees the network’s president, Paul Woolmington,

become vice-chairman and chief strategic officer.



Beth Gordon, previously head of the Media Edge North America, takes over

as chairman and chief executive of the network. She will now be

responsible for the entire global network.



An official statement from Y&R states that the management reshuffle

follows the decision to combine the domestic and international

operations of the Media Edge into a single global organisation with

billings of more than dollars 10 billion.



However, the Media Edge has positioned itself as a global entity for

some time.



Unlike many media networks, it launched first in the US, taking on the

business of Y&R’s in-house media department. Woolmington’s job was to

roll the brand out around the world, which began in earnest last autumn

when the company announced that it was to merge all its worldwide media

operations under a single banner.



This latest move reiterates that aim.



Graham Phillips, the chairman of Y&R, said that by combining the US and

international media operations, the company was able to match its

clients’ communications requirements around the world.



’Increasingly, clients need top-level media thinking and service, as

well as considerable clout everywhere on the globe,’ he explained.



Gordon added: ’By bringing our operations under one roof, we can better

leverage all our capabilities and more easily replicate our best

practices around the world.’



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