Young & Rubicam has made its first senior hirings following its
appointment in July as Ford’s lead agency in Europe.
Douglas Thursby-Pelham, most recently managing director at Clark and
Taylor, joins as Ford group account director across Europe.
Thursby-Pelham, 41, will work closely with Kevin King, Y&R’s account
managing director for Ford across Europe. King was instrumental in
landing the Ford task.
Meanwhile, Peter Stephenson-Wright, a director of Interpublic’s GM Brand
Communications Group - based in Frankfurt - becomes managing director of
Y&R’s Team Ford operation in Germany, combining the above- and
below-the-line resources of Y&R and its direct marketing subsidiary,
Wunderman Cato Johnson.
Both men have years of experience of car advertising. Thursby-Pelham ran
the Renault account at Publicis for seven years, where he was most
notably responsible for the ’Papa and Nicole’ Clio campaign.
Stephenson-Wright, aged 43, headed the GM group at Lowe Howard-Spink in
the UK from 1993 to 1996, with responsibility for rolling out the GM
business across Europe. He was associated with the infamous Vauxhall
Corsa ’supermodels’ ad in 1994.
King said: ’We are delighted to have people of the calibre of Peter and
Douglas, who have been associated with excellent creative work, to join
us on the Ford business.’ The agency is expected to make further
appointments on the account in the near future.
Thursby-Pelham left Clark and Taylor after just nine months in June
(Campaign, 5 June). At the time, sources said he had found it difficult
to make the cultural shift from Publicis and was disappointed at what he
believed was the agency’s slow pace of change. Prior to Publicis,
Thursby-Pelham worked at BMP DDB Needham and Allen Brady and Marsh.
Stephenson-Wright joined Lowes in 1983. He has also worked at Ogilvy &
Mather, Benton & Bowles and HDM Horner Collis Kirvan.