Y&R wins Jim Beam globally

- Jim Beam Brands Worldwide has appointed Young & Rubicam, Chicago, as its global advertising agency to handle the $15 million (£9 million ) creative and media account for its flagship bourbon brand, Jim Beam.

- Jim Beam Brands Worldwide has appointed Young & Rubicam, Chicago, as its global advertising agency to handle the $15 million (£9 million ) creative and media account for its flagship bourbon brand, Jim Beam.

Y&R won the business following a three-way pitch against Wieden & Kennedy, Portland, and Publicis in New York. The business had been handled by Fallon McElligott, Minneapolis, until the two parted company in December after a ten-year relationship.

The company is also reviewing creative and media on a number of other brands, including Knob Creek Bourbon and The Small Batch Bourbon Collection; DeKuyper cordials; and the recently-acquired wine brands, Geyser Peak and Barwang.