In the UK Rainey Kelly Campbell Roalfe will work on the business. It will work with its sister Y&R agencies in the US, Canada, Germany, France, Russia, Brazil and Australia.
The work will be led out of the Y&R Milan office in Italy, which is also where Lavazza’s head office is based.
RKCR/Y&R will create an international ad campaign as Lavazza plans to raise its profile in international markets.
Armando Testa Group, which did not take part in the pitch, remains the lead agency in Italy for brand management.