Yahoo brings in key Orange chief

Internet brand Yahoo has poached Shelaine Green from Orange to be its marketing director for Europe.

Internet brand Yahoo has poached Shelaine Green from Orange to be

its marketing director for Europe.



Green replaces Iain Osborne, who left the company abruptly two weeks

ago. Yahoo refused to disclose the details of Osborne’s departure, and

said only: ’He has left to pursue new avenues.’



Green told Marketing: ’The parallels between Yahoo and Orange are many -

in both roles my job was to make technology simple and

customer-friendly. These will be my main concerns at Yahoo, including

creating a clear perception of the Yahoo brand.’



Green will be looking at developing Yahoo’s expanding areas of finance,

travel and news, and establishing Yahoo as a one-stop information

service rather than just a search engine. She is currently reviewing the

company’s whole media and marketing approach.



Green was segment marketing manager at Orange. She was instrumental in

the development and promotion of the Talkshare tariff.



In March, Yahoo recorded 34 million page impressions, making it one of

the most popular sites in the world.



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