Yahoo! calls pitch for football campaign

Yahoo! is looking for an agency to handle UK advertising activity around its association with football, including its recent deal to show Premier League highlights.

Yahoo!: football ad pitch
Yahoo!: football ad pitch

The online content company and search engine has contacted agencies directly inviting them to pitch for the business.

Yahoo!’s move follows its successful bid in April for the online rights to show five minutes of coverage from every Premier League game from seasons 2010 to 2013. It launched the highlights packaged in August.

The resulting ad campaign is expected to build on Yahoo!’s previous attempts to build an association with sport. In June, it signed David Beckham as its first global sports ambassador to front activity promoting its presence as a provider of exclusive sports content during and after the FIFA World Cup.

Beckham fronted Yahoo’s "It’s you" campaign, created by Goodby Silverstein & Partners that included print, outdoor and digital activity.

In May, Havas Sports & Entertainment and Euro RSCG 4D were appointed to handle a global football campaign for the search engine in the run-up to the World Cup.

The agencies created an on- and offline penalty shoot-out as part of efforts to drive more consumers to the site.


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content