The internet portal company, Yahoo!, has appointed RPM3 to its UK
RPM3 will create a TV and press campaign, breaking in the late spring
and marking the brand’s first appearance on terrestrial TV in the
The appointment is thought to be for the UK market only, but work for
the brand was previously handled on a pan-European basis by
Sources close to the business said Yahoo! saw presentations from several
agencies at the end of last year, finalising its selection process at
the beginning of this year.
Yahoo!’s campaign strategy will be to make the internet less
intimidating to consumers and to ditch its reputation as a facility only
for the computer obsessed. Press ads will appear in mainstream consumer
titles and not the specialist IT press.
Shelaine Green, European marketing director for Yahoo!, refused to
confirm that RPM3 was working on anything other than a
project-by-project basis for Yahoo!