Yahoo! selects Ican to handle online ad sales in Ireland

Internet search engine Yahoo! has appointed Dublin-based online ad service Ican to handle its sales in Ireland.

Internet search engine Yahoo! has appointed Dublin-based online ad

service Ican to handle its sales in Ireland.



Yahoo! managing director Martina King said Ican would work alongside the

search engine’s UK and Ireland sales team. ’Our priority is to make sure

that Yahoo! is being represented at the highest standard in Ireland.’

She described the sales house as ’the expert in the Irish market’.



Ican chief executive Damian Ryan said online advertising was set to

’grow massively’ in Ireland. ’The average age net user in Ireland is 32.

They are relatively affluent and are open to buying new products in new

ways. It’s a marketer’s dream.’



Research by the sales house and the Association of Advertisers in

Ireland indicated that online adspend in Ireland will bring in revenues

of pounds 2.5 million by the end of this year and pounds 8.6 million by

2001. The same data revealed that around 400,000 adults in Ireland have

net access.



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