Yakima 'yakimagrams' by Stick and Move

Philadelphia ad agency Stick and Move has created a spot for Yakima, makers of vehicle racks for boats, bikes and winter sports gear, which is a fresh approach to viral marketing, enabling consumers to send humorous, personalized messages to colleagues inviting them on outdoor adventures. "Yakimagrams" stars Cowboy Dusty, a figure that harkens back to the folksy days of adventure in the Wild West. The campaign features four different tongue-in-cheek invites for activities including mountain biking, camping, kayaking, hiking, skiing/snowboarding and "fresh air breathing".