Yakult creates vending machine that teaches Japanese words

Yakult, the Japanese dairy brand, has created an AI vending machine which rewards visitors with a drink if they are able to learn words in the Nippon language.

Yakult creates vending machine that teaches Japanese words

The activation will feature at science festivals around the UK and Ireland and is part of the brand’s aim to include Japanese heritage in its marketing.

Festivalgoers will need to touch a screen on the machine and choose a word they would like to learn. They will be asked to repeat it until they get it right.

The vending machine will visit the Festival of Curiosity in Dublin this weekend, and the British Science Festival in Hull in September.

The experience has been created in-house by the Yakult PR team, and Aeguana helped with the tech side of the project.

In September 2016, Yakult created a £4m TV campaign that also highlighted its Japanese heritage.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now