Yannick Bolloré: A culture of collaboration, not competition

Collaboration is one of the key foundations for creativity, not just with external partners but internally too, with different disciplines or regions working together to reach a common goal, Yannick Bolloré, chairman and CEO of Havas Group, says. This is the last essay in our series by global agency chiefs ahead of Cannes Lions.

by Yannick Bolloré
Photo of Yannick Bolloré

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