Yannis Marcou set for creative director position at i-traffic

The interactive marketing agency i-traffic, part of Agency.com, has

appointed Yannis Marcou as vice-president, creative director.

Marcou joins from the web agency Hyperlink, where he was the creative

director. At i-traffic he will be in charge of the creative output from

the London office.

"We have to address the creative needs in three areas to move forward,"

Marcou said. "How we combine different digital channels, strengthen

conceptual thinking and aesthetic execution and design. Offline agencies

don't get how they can take a concept and leverage the unique strengths

of digital channels. Also, a lot of times the quality of design out

there is unacceptable."

Born in Greece and trained in the US, Marcou has worked on clients such

as Sony Music Europe, British Airways, Goldfish and Liberty.