In the wake of the UK’s first Covid-19 lockdown, Byron Sharp told Campaign that the industry’s efforts to keep people interested during the pandemic was "embarrassing arrogance".
Instead, the How Brands Grow author praised the efforts of Coca-Cola, which paused its marketing spend in April due to a reduction in return on investment.
As the world adjusted to remote living, Campaign’s Jeremy Lee asked industry bigwigs – including Charlie Rudd, CEO of Leo Burnett; Mat Goff, joint CEO of Adam & Eve/DDB; and Karen Martin, managing director of BBH London – to predict what office life would look like upon its return.
As Dettol eventually found out, not everyone was keen to return to office life.
Sir Martin Sorrell likened the pandemic to “a war” in a frank discussion with Campaign Asia in April.
In spite of his claims that Covid-19 would lead to a "Darwinian cull" of the weakest links in advertising, the industry mogul remarked that the pandemic would eventually result in an acceleration of digital transformation projects at an enterprise level.
Last month (20 November), Sorrell also lifted the lid on why he keeps attacking WPP.
As any hopes of returning to office life full-time in 2020 slowly dwindled, Campaign’s Omar Oakes compared the policies of adland’s most prominent agencies to explore whether remote working would be a viable option in the long run.
With the UK braced for an onslaught of redundancies in the aftermath of the government's furlough scheme, Campaign outlined how best to cope with redundancy, with advice on available resources for industry members with and what to do next.
However, as adland’s first casualties of the coronavirus – cinema and outdoor advertising – began to emerge, the industry’s finest gave their predictions on what the industry will look like once the pandemic comes to an end.
Free gym membership, an unlimited holiday allowance, share options, flexible working, an all-embracing approach to wellness – or the joy of an office dog?
Campaign looked into the factors that really make a company a place you want to go to work. Unsurprisingly, flexible working played a huge role in this year’s findings.
Looking forward to the pandemic’s eventual end, adland assessed which skills would be the most sought after in a post-Covid working environment.
After agencies including Publicis Groupe UK and Havas UK began toying with the prospect of returning to offices over the summer, Campaign’s Gurjit Degun discussed the perks and pitfalls of an office environment during the coronavirus pandemic.
The "unprecedented" nature of the coronavirus pandemic created the ideal environment for new start-ups to emerge, disrupting the traditional agency model along the way.
From Mother’s spin-off shop Other, to ScienceMagic and Friendly Giants (co-founded by Omnicom Media Group’s Sam d’Amato), Campaign’s Brittaney Kiefer assessed the inspiration and implications behind this burst of new agencies.