Yellow Door beats Burnett to Westfield

Westfield, the shopping centre owner, has appointed its PR agency Yellow Door to handle the advertising for its West London and Stratford City development sites.

Westfield: hired Yellow Door
Westfield: hired Yellow Door

The business was previously handled by CHI & Partners but the agency parted ways with the company in January just nine months after winning the account.

Yellow Door, which was founded by the retail expert and TV celebrity Mary Portas, won the account after a pitch against Leo Burnett.

The agency will handle all advertising for Westfield West London and for its Stratford City development, which has a catchment area of 4.1 million people and will house John Lewis, Waitrose and Marks & Spencer. Straford City is due to open in September.

Before appointing CHI in April last year, Westfield used Adam & Eve on its advertising business. The agency handled creative for two years but was forced to resign it after it won the £20 million John Lewis account.

Topics

Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content

How Facebook helped Sigrid top the charts

MEDIA

The 5 best TV ads of the moment