Yellow M wins Tories £10m ad account

- The Conservative Party has appointed Newcastle-based Yellow M to handle its estimated £10 million advertising account following a competitive pitch.

- The Conservative Party has appointed Newcastle-based Yellow M to handle its estimated £10 million advertising account following a competitive pitch.

Yellow M was responsible for running a hard-hitting campaign for the Tories in the Scottish assembly elections in 1999.

To win the account, Yellow M pitched against M&C Saatchi subsidiary The Sales Company.



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