Yellow Pages to get Manhattan rival

- Bell Atlantic's yellow pages monopoly in Manhattan is set to be challenged as a competitor launched into the lucrative $100 million (£60 million) yellow pages advertising market.

- Bell Atlantic's yellow pages monopoly in Manhattan is set to be challenged as a competitor launched into the lucrative $100 million (£60 million) yellow pages advertising market.

Yellow Book USA launches the Yellow Book on the island this month, following launches in other districts of New York including Brooklyn, Queens, Staten Island and Long Island.

The Yellow Book has also been launched in New Jersey and other US states.

Yellow Book USA has said that advertising in the directory would cost up to 50 per cent less than with Bell Atlantic.



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