Yeo Valley 'boy band' by BBH

In a follow-up to last year's rapping farmers ad, Yeo Valley is launching a TV spot by Bartle Bogle Hegarty on 8 October during the first ad break of The X Factor live show.

The one-off, two-minute music video features a farming-inspired boy band called The Churned, singing a ballad entitled Forever.

The ad was shot on location in Blagdon, in the heart of rural Somerset.

The launch ties in with a Facebook karaoke competition, where users can sing along to the Yeo Valley track. The winner will appear in a 30-second version of the ad, which will run during the X Factor final on 11 December.

The ad was created by Jonny Durgan and Martin Reed, and directed by Jonathan Hopkins through Pulse Films.

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