To launch Yorkshire Tea's collaboration with plant-based brand Alpro's new product "My Cuppa", a film follows the ultimate test of one Yorkshire Tea employee called Craig.
Viewers see Craig as he preps for a big meeting. Worried he won't be able to rewire years of innate psychological training to say "brew" instead of "cuppa", he uses his morning routine to repeat, "my cuppa, my cuppa, my cuppa…" even calling his wife "Cuppa". But despite all that prep, as he finishes the presentation with gusto he introduces "My brew… er… no… cuppa".
The work will run on Twitter, Instagram and Facebook.