Yorkshire Tea "Carbon neutral" by Lucky Generals

Yorkshire Tea celebrates its products becoming carbon neutral with a campaign starring the brand's original illustrator.

Set "somewhere in Yorkshire", the spot shows artist Andrew Hutchinson as he makes the illustrated box more eco-savvy by turning cricketers into beekeepers and adding solar panels to the roof of a house.

However, Hutchinson decides that his additions of wind turbines and an Eco Dome are a bit "too much" for the serene landscape, opting to add a carbon neutral logo to the box instead. It was directed by Chris Goulder and Josie Sheddon through Lucky Productions.

Last year, Yorkshire Tea enlisted Sean Bean and Dynamo for the brand’s £3m "Where everything’s done proper" campaign.