Yorkshire Tea "Dazzling brew. Dazzling box" by Lucky Generals

Yorkshire Tea is highlighting Yorkshire Gold's new box design with a social media and digital out-of-home campaign by Lucky Generals.

Photographed by Ben Stockley, the work evokes the gold box to suggest that consumers will be dazzled by the drink.

Featuring a mixture of still photography and animated cinemagraphs, the campaign launched at the start of October.