Yorkshire Tea "little urn" by Beattie McGuinness Bungay

Yorkshire Tea placed a tactical ad in yesterday’s (15 August) Daily Telegraph celebrating England’s Ashes victory over Australia. The execution, created by Beattie McGuinness Bungay, features the Ashes urn morphed into a tea urn, along with the line: "Staying where it belongs." BMB has previously created campaigns for Yorkshire Tea called "little urn". This latest ad was written by Tom Sillars and art directed by Danny Asensio.