SectorFood and Drink and Soft drinks
Yorkshire Tea has "graffitied" billboards for plant-based drink brand Alpro in an OOH campaign by Lucky Generals.
The My Cuppa billboards in Sheffield have been reworded to read "My Brew". Yorkshire Tea's logo has also been added to a corner of the poster, with a line that says: "We love everything about it, apart from the name."
The stunt follows a recently launched social media campaign to promote Yorkshire Tea's collaboration with Alpro.