Yorkshire Tea "Where everything's done proper" by Lucky Generals

Yorkshire's own Sean Bean and Dynamo go to work for Yorkshire Tea as the brand brings back its "Where everything's done proper" campaign.

Wielding a presentation pointer like a sword, former Warden of the North Sean Bean gives a riling speech about the legacy of Yorkshire Tea’s famous brews to a handful of dutiful new staff members in the company’s Knaresborough offices. In the second ad, Bradford boy Dynamo’s magic skills are put to good use as he levitates through the air, passing down teabags to his pencil-pushing colleague on the ground below. The work follows on from Yorkshire Tea’s 2017 series, which recruited TV personality Michael Parkinson, Olympic triathletes the Brownlee Brothers and indie rockers the Kaiser Chiefs.

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