YouGov launches fortnightly Scottish poll

LONDON - Online market research company YouGov is launching a fortnightly poll of 1,000 adults living in Scotland.

The Scotland Omnibus will ask participants for their views on various topics.

It will run every fortnight from July 8.

YouGov is the only market research company to take a regular online poll of the Scottish market, from Edinburgh to Aberdeen to the Outer Hebrides.

Earlier this year YouGov, announced it was getting into the hedge fund business after it formed a joint venture deal with Numis to use its research to identify profitable investment ideas.

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