The agency beat JWT, Bartle Bogle Hegarty and WCRS to win the business. The process was handled by the AAR.
The incumbent on the account, Doner Cardwell Hawkins, withdrew from the process at an earlier stage. It picked up the account in June 2000.
The company's last big advertising push came in October last year when it launched a strategy called "love fish" designed to highlight its heritage and expertise in the seafood sector.